WORKSHOP LENGTH IS APPROXIMATELY 5 HOURS. FOR YOUR CONVENIENCE IT MAY BE CONDUCTED IN A SINGLE DAY OR DIVIDED INTO TWO SESSIONS.
EXPRESS YOUR WHY WORKSHOP
Know Your WHY
ACTIVATE THE BRAIN TO COMMAND ATTENTION!
STEP ONE: LEARN TO TURN ON THE RIGHT PART OF THE BRAIN.
That's the secret weapon. Companies that inspire tell the world who they are and what they believe in. How do they do that? They tug on our emotions, reminding us of our feelings, aspirations and ideals. They activate our limbic brain and reticular activating system. It’s what brings your audience to attention. It's the part of our brain that demands we take notice of what's happening around us because it taps into our survival instinct. For our brain nothing else is more important in that moment.
STEP TWO: CREATE A CLEAR & COMPELLING VISION
The Express Your Why Workshop builds on your organization’s WHY DISCOVERY to create a very specific
Vision that activates these powerful parts of the brain. We start by clearly identifying your ideal client and create an Avatar who represents that person. Finding answers to questions such as, "What is your Avatar seeking?", “How does your organization makes the world a better place and what differentiates you from your competitors?” allows you to articulate your vision and craft an interesting & compelling answer to the question, “What do you do?”
Your Vision inspires clients, staff and customers to become your evangelists. These are the people who will spread the word, telling their family, friends, colleagues and even strangers about your business and why they should become your customers. They are your most effective sales representatives. Their enthusiasm and trust closes the sale. This is what companies like Apple do so well. Their customers are their best sales reps.
They are people who believe in you. They are represented by the 10% of your customers who give you 90% of your sales. Those are the people who are your Avatar. That's your future audience who will give you a greater market share once you learn how to communicate with them.
How do you reach them? By having a message that is genuine, authentic, and demonstrated by everyone in your organization!
STEP THREE: CREATE GENUINE & AUTHENTIC MESSAGES
Designed to create genuine messages that resonate with your Avatar and communicates What You Stand For, this workshops provides you with the communication tools to attract staff, clients or customers who believe in your WHY. It provides you with tools that create trust and build lasting bonds. It offers an easy-to-follow map that provides clear direction for how you want staff to interact with clients, the public, and funding sources. One tool, Your Elevator Pitch is a concise yet powerful way to convey WHO you are anytime, anywhere, and to anyone in 30 seconds. No more grasping to find the right words. To complete the messaging process, we help you draft a statement of purpose that defines WHY you do what you do. Your Creed is based on compelling belief statements that connects you to your Avatar & forms the basis for unique, attention-getting verbal, written and video messages. It tells the world WHO you are and captures your Avatar’s attention preciselybecause it activates their reticular activating system and limbic brain.
At the end of the workshop you will have a clear and concise message that everyone in your organization can use that accurately, genuinely and powerfully communicates WHO you are.
VENUE: LIVE AT YOUR SITE
VIRTUALLY VIA WEB CONFERENCING
MAXIMUM # PARTICIPANTS RECOMMENDED: 10
Inspired Companies, Inspired Workers, Loyal Customers